We're introducing a new Large Letter format for our international services. Measuring a generous 35.3cm x 25cm x 2.5 cm, it means you can now benefit from a lower letter rate when sending larger, flat items abroad with Royal Mail.The Large Letter format for international mail has been around for more than 6 months and was mentioned in the postal rates for April 2015 onwards. So, I was wondering what "introducing" means.
Bring (something, especially a product, measure, or concept) into use or operation for the first time.. is a definition from the OED for to introduce. 7 months too late! I already knew about this and had picked up the postal prices leaflets sticking them up on the wall.